My issue with the sports media is that it has been using every available chance it gets to bitch about soccer and the World Cup. All the talk centers around how boring it is and that nobody cares and no one ever will. You think it's boring? Baseball is freakin' boring. That is unless you understand the nuances of the game. And there in lies my beef.
Instead of the ESPN etc. talking heads defecating at the mouth like frat boy ignoramuses, they could have shown us some programing that could teach the casual observers the finer points of the game. Not everyone needs to be converted into a rabid football hooligan, but I think some education, history and X's and O's would have been nice. But then again, that might not have worked for the nacho scarfing masses.
Soccer is a game not easily encapsulated in a box score. You actually have to *gasp* watch the entire game to fully understand what went on. There's no passer rating, VORP or ERA+ to just tell you who the best players are. The action on the field tells you. Spain won each match on the way to the championship 1-0. Yet their play was so dominant the outcome of each contest was hardly in doubt. Soccer requires a devotion and attention to detail from the fan that the American ADD culture has no patience for. I am no Soccer fanatic or expert but I've watched enough to know that I love the World Cup. It's a great event and a great game.